Ali Rad Design

Services

Design services, shaped around your project

Some projects begin with an empty site. Others begin with a house that no longer works, an interior that needs a new direction, or a design decision during construction. We define the scope around what your project needs.

  • I

    Residential architecture

    Custom homes, major renovations and site planning, with the layout, form and character of your home developed in coordinated drawings.

  • II

    Interior design

    Whole-home interiors and focused renovations — space planning, finishes, lighting, cabinetry and furniture brought into one design, with custom furniture, rugs and artwork for selected projects.

  • III

    Hospitality design

    Boutique hotels and hospitality renovations, from guestrooms and arrival areas to bars, wellness and operational spaces.

  • IV

    Sourcing & procurement

    Help evaluating products, suppliers, specifications and alternatives — whether we designed the project or are joining an existing team.

  • V

    Construction design consulting

    A focused design perspective once a project is underway: proposed changes, materials and details reviewed against the agreed design.

Chapter I

Residential architecture

Houses worked out on paper before work starts on site: where the house sits on its slope, which rooms get the afternoon sun, how the light falls past each wall. None of that shows in a photograph, which is why we share the drawings as well.

Our work ranges from new homes to renovations so complete they are new houses in all but name. In Los Angeles, hillside rules, setbacks and coastal review often make it smarter to keep the existing structure and rebuild everything inside it.

Typical engagement · 14–30 months

More about architecture

What this includes

  • Feasibility and site analysis
  • Schematic design and design development
  • Construction drawings
  • Planning and permit support
  • Indoor–outdoor and landscape planning
  • Consultant coordination and detailing
  • Design review during construction
777 Sarbonne — the vehicle gallery treated as a room
777 SarbonneBel Air
Malibu Road — oceanfront living spaces
Malibu RoadOceanfront

Chapter II

Interior design

Rooms designed in plan and elevation — not assembled from a list of finishes. A kitchen involves structure, plumbing, sightlines and dozens of decisions that can’t be undone once the floor is poured. Getting them right early avoids an island you can’t walk around or a hood that blocks the window.

We design interiors the way we design buildings: plan first, elevation second, finishes last. You see it most in the pieces that are custom-made — cabinetry, bars and stonework. Each is fully drawn and dimensioned, so fabricators can price it accurately and you can compare quotes fairly.

Usually alongside architecture

More about interior design

What this includes

  • Space planning
  • Kitchens, bathrooms, bars and wellness
  • Custom cabinetry drawings
  • Stone, tile and materials
  • Lighting and ceiling plans
  • Furniture, fixtures and equipment
  • Fabrication and installation review
La Mesa kitchen elevation
La Mesa · Kitchen elevationEvery division dimensioned
The bar, built — handmade emerald tile in arched niches
La Mesa · BarGeometry set in plan

Chapter III

Hospitality design

Designed for guests. Planned for owners. A guestroom has to look beautiful, hold up for years of use, be quick to clean and meet the brand’s standards. We design for all four from the start.

Our focus is renovating and repositioning existing hotels — arrival and lobby, guestrooms and suites, bars and restaurants, wellness, pools, and the back of house that keeps it all running. Many Los Angeles hotels are older properties ready for renewal.

More about hospitality design

Scope

  • Concept and repositioning
  • Guestrooms, suites and corridors
  • Arrival, lobby and reception
  • Bars, restaurants and lounges
  • Wellness, spa, gym and pool
  • Back of house and service areas
  • Furniture, fixtures and brand standards
Broad Beach — 482 sq ft gym opening to a 644 sq ft spa
Broad Beach · Gym482 sq ft
The same room as an elevation
The same room, drawnElevation

Chapters IV & V — specialist services

Expert help, without a full design project

The costliest mistakes often happen after the drawings are done — during sourcing and construction. These two services are there for exactly those moments.

Chapter IV

Sourcing & procurement

Available after design is complete, or on a project we didn’t design, to help you make sourcing decisions with the knowledge of the person who drew the details.

Engaged by
Owners
Developers
Past clients
Other studios
Formats
Fixed-scope review
Hourly advice
Retained sourcing
Compensation
Consulting and procurement fees. Any trade discount, commission or referral fee disclosed in writing.
Deliverables
Price comparisons
Spec reviews
Vendor shortlists
Substitution reviews

What this is not: a promise of the lowest price. It is competitive sourcing, guided by the person who designed the detail — with the design protected and every fee disclosed.

Chapter V

Construction design consulting

An independent design opinion while your project is being built — when a material needs replacing, a detail isn’t working on site, or you want an expert on your side who can read the drawings.

Engaged by
Owners
Developers
Hotel operators
Formats
Site visits
Milestone reviews
On-call advice
Scope boundary
Design review only — separate from the contractor’s and architect of record’s responsibilities unless agreed otherwise.
Deliverables
Site reports
Substitution advice
Detail fixes
Coordination notes

A common example: a material is unavailable, the contractor suggests an alternative, and no one can say how it will affect the design.

Questions

Frequently asked questions

What types of projects do you take on?

Custom homes, major renovations, interior design, hospitality design, sourcing and construction consulting. We define the scope around what your project needs.

Can we hire the studio for interior design only?

Yes. Interior design can be commissioned on its own, for an existing home or a property designed by another team.

Do you work with an existing contractor or project team?

Yes. The proposal sets out our role, the design information we provide and the coordination included.

What should we prepare before the first conversation?

Your location, goals, approximate budget and timing are a good start. Plans, photographs and references help, but you don’t need a complete brief to get in touch.

How are design fees determined?

By the scope, complexity, deliverables and level of involvement. Tell us what you’re planning and we’ll outline the right services and fee basis.

Do you take on projects outside Los Angeles?

Yes. Share the location and scope, and we’ll discuss whether the project is a good fit and how the work would be coordinated.

How it starts

Start with the right scope

Tell us your location, priorities, budget range and timing. We’ll discuss which services are relevant and outline the proposed work before you commit.

01

A conversation

We talk through your site, scope, budget and timing. Thirty minutes is usually enough to know whether we are the right fit — and we’ll tell you if we’re not.

02

A scoped proposal

Phases, deliverables, fees and what is not included — written clearly enough to compare with any other proposal.

03

The first drawing

Design begins with the plan — a feasibility study or schematic design, depending on how far along your ideas are.

Discuss your project See our work